McDonald’s Snack Wrap Returns July 10, 2025: What to Expect from the Comeback(foodandwine.com)

After nearly a decade of anticipation, McDonald’s has officially announced the return of its beloved Snack Wrap to U.S. menus on July 10, 2025. This fan-favorite item, originally introduced in 2006 and discontinued in 2016, is making a permanent comeback, much to the delight of its dedicated followers.(the-sun.com, people.com)

A Brief History of the Snack Wrap

The Snack Wrap debuted in 2006, featuring a combination of crispy or grilled chicken, shredded lettuce, cheddar jack cheese, and a choice of sauces like ranch or honey mustard, all wrapped in a soft flour tortilla. Designed as a convenient, on-the-go option, it quickly gained popularity among customers seeking a lighter alternative to traditional fast-food offerings.(en.wikipedia.org)

Despite its popularity, McDonald’s discontinued the Snack Wrap in 2016, citing operational complexities and preparation time as primary reasons. However, the item remained available in select international markets, including Canada and the UK, where variations like spicy veggie and Caesar bacon wraps continued to satisfy local tastes.(timeout.com)

The 2025 Comeback: What’s New?

The revamped Snack Wraps will feature McDonald’s new McCrispy Strips—made from all-white meat fried chicken—combined with shredded lettuce, cheddar cheese, and a flour tortilla. Customers can choose between two flavor options:(houstonchronicle.com)

• Spicy: Featuring a habanero kick for those who enjoy a bit of heat.
• Ranch: Offering a milder garlic and onion taste for a classic flavor profile.(houstonchronicle.com)

These wraps can be ordered à la carte or as part of a combo meal that includes two wraps, medium fries, and a drink. (houstonchronicle.com)

Fan Influence and Corporate Response

The decision to bring back the Snack Wrap was significantly influenced by persistent customer demand. Over the years, fans launched social media campaigns, petitions, and even received support from other brands like Slim Jim, all advocating for the wrap’s return. McDonald’s USA President Joe Erlinger acknowledged this enthusiasm, stating, “It has a cult following. I get so many emails in my inbox about this product.” (apnews.com, people.com, qsrmagazine.com)

To build anticipation, McDonald’s has launched a dedicated website, snackwrapfiles.com, showcasing fan reactions and behind-the-scenes content related to the wrap’s return. (foodandwine.com)

Competitive Landscape and Market Trends

The Snack Wrap’s return comes amid a broader trend in the fast-food industry toward portable, chicken-based menu items. Rival chains like Popeyes have recently introduced their own chicken wraps, available in Classic, Spicy, and Honey Mustard flavors, highlighting the growing demand for such offerings. (foodandwine.com, houstonchronicle.com)

McDonald’s aims to capitalize on this trend by reintroducing the Snack Wrap as a permanent menu item, differentiating itself from competitors who offer similar products on a limited-time basis.

Mark Your Calendars

The Snack Wrap will officially return to McDonald’s U.S. menus on July 10, 2025. Whether you’re a longtime fan or new to the Snack Wrap experience, this reintroduction offers a convenient and flavorful option for customers seeking a satisfying meal on the go.(the-sun.com)